Conecuh Software

GoBigNetwork posted the question Thursday “Are you Winning the War at Home?”. I think they said it best with

more than 50% of the decision to stay at your startup lies with the spouse at home

I consider this a key question to startups, especially early stage startups where the employee count is low. While all of the points in the post are dead on, I think they missed a key point.

The CEO should be genuine, and genuinely concerned with the employees family

I’ve seen a couple of situations where the CEO, or members of the management team had tough messages to deliver to the employees, and were able to do that because they were genuinely concerned about the families of the employees. While the employees get a dose of Kool-Aid daily, the spouses are generally more immune to spin, and are more skeptical. Genuine concern tastes much different than spin, and will keep key employees out of the dog house for a significant amount of time.
Just my .02.

I’ve been biking to work since 28-May-2008, nearly every day. I procrastinated for several weeks before that, giving excuse after excuse about why I couldn’t bike to work. Here are some of the most popular:

• No Showers at work
• Too many hills
• Dangerous traffic
• I’m not in good enough shape

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